Antilope by Weil c1928

Antilope by Weil: launched in 1928. The perfume was trademarked in 1931 and was relaunched after WWII ended in 1945. Created by Claude Fraysse.

c1947 ad

Carbonique Fizzing Cologne c1935

In 1935, Weil released it's Carbonique, an eau de cologne which was carbonated and sold in a cute seltzer style bottle, it was available in Bambou, Zibeline and Cassandra scents.

Stage, 1936:

"There's something pretty exhilarating about the new fizzing cologne of Parfums Weil called Carbonique. It comes in three odors: Cassandra, Bamboo, and Zibeline, and the seltzer-bottle container is returnable for credit on a new one."

Noir by Weil c1937

In 1937, the world was on the brink of significant upheaval. The late 1930s were marked by political tension, economic recovery from the Great Depression, and a cultural shift towards modernity and sophistication. Against this backdrop, Parfums Weil launched their new fragrance, "Noir," a creation by the esteemed perfumer Jacqueline Fraysse. This period saw a fascination with the mysterious and the elegant, qualities that "Noir" encapsulated perfectly.

The name "Noir" is a French word meaning "black." In the context of the late 1930s, black symbolized sophistication, mystery, and timeless elegance. Choosing the name "Noir" for a perfume was a deliberate move by Parfums Weil to evoke a sense of intrigue and allure. The word "Noir" carries with it connotations of the unknown, the seductive, and the dramatic, aligning perfectly with the era's fascination with film noir and the glamor of the silver screen.

A perfume named "Noir" would appeal to women who identified with these qualities. These were women who embraced the sophistication of eveningwear, the elegance of classic fashion, and the allure of mystery. The scent would likely evoke images of smoky jazz clubs, elegant soirées, and the enigmatic femme fatale. "Noir" was designed for the woman who wanted to feel captivating and irresistible, who appreciated the blend of darkness and light that characterized both the fragrance and the era.

The perfume itself, created by Jacqueline Fraysse, would have been a rich, complex scent that mirrored the layered emotions and experiences of the time. Women who wore "Noir" would respond to its depth and sophistication, finding in it a reflection of their own complexity and allure. The fragrance would evoke feelings of power, confidence, and seduction, making it an appropriate and desirable choice for the modern woman of the late 1930s.

Cobra by Weil c1941

"Cobra," launched by Parfums Weil in 1941, emerged during a unique period defined by wartime challenges and shifting cultural dynamics. The early 1940s were marked by global conflict, where nations were deeply engaged in World War II, influencing every aspect of life, including fashion and perfumery. Amidst these turbulent times, perfumes often sought to evoke strength, allure, and a sense of resilience.

Parfums Weil likely chose the name "Cobra" for its perfume to tap into these themes of power, mystique, and exoticism. The cobra itself is a symbol of danger and intrigue, often associated with the mysterious allure of distant lands and ancient civilizations. In perfume marketing, such associations can be compelling, promising wearers an experience that transcends the ordinary, transporting them to a realm of adventure and sophistication.